Product Designer. I dive beneath the surface of others' worlds to take apart and build purposeful products.
Hearing health and wellness app Project Decibel
UX, UI, & IxD
Project Decibel focuses on hearing health provision, prevention, and education for high risk individuals in the music industry. Through testing, I improved the user experience of their decibel meter by incorporating new safety limits, accessibility-friendly blocked color-coding, and a carousel.Read case study
UX, UI, IxD, & branding
Clickx provides data analysis and education to small businesses looking to improve their organic marketing efforts. I improved the user experience of their dashboard by creating a goal completion data visualization tool to contextualize user’s individual progress.Read case study
Product design, IA, & content strategy
LocalGuide provides a way for travelers to discover, track, and share authentic places and experiences while visiting new cities.Read case study
Health and fitness app
for beginners Habfit
UX, UI, RWD, & IA
Habfit creates a welcoming and encouraging experience for health-seekers looking to improve their lifestyles.Preview work
Chicago public transit
commuter app Motsi
UX, UI, RWD, & branding
Motsi creates an easy and efficient way for commuters to get real-time updates and notifications on their routes.Preview work
Hi! I’m Caitlin, a visual scientist with a lifelong love of learning, people, and the environment. I’m passionate about solving problems that improve lives. I live in San Francisco, where you can find me teaching scuba diving, finding joy through laughter, and gushing about how neat nature is.
Before digital products, I designed experimental research and educational curricula. The time I spent covered in mud as a marine ecologist and instilling a love of failure in my students as a STEM educator helped me become an analytical and empathetic designer who loves problem-solving on the go.
At the end of the day, I live to build, whether it's a digital product, predator exclusion cage, or classroom weather vane.
Designation changed my life by combining visual design, research, and strategy, allowing me to find my must. Currently, I spend my days at Gusto designing products that help create a world where work empowers a better life.My résumé
“Caitlin brings creativity, out-of-the-box thinking, positive energy, and a high level of professionalism to her work. Client-facing, she is incredibly talented and easy to work with, and customer-facing she is friendly and approachable. Our clients and end users report really enjoying working with Caitlin and felt their confidentiality was safe during research phases.
Caitlin's ability to think outside of the box, connect with our users, and understand their needs and desires, brought life to our platform—a healthcare app with a music industry appeal and aesthetic. We are thrilled to continue working with Caitlin. She is not only talented, energetic, and kind, but she is a leader and we look forward to having her on our team.
— Jenna Paley, Project Decibel
“Caitlin is extremely passionate about design. Her superior communication skills make her a leader and allow her to fully understand her clients’ needs and goals. She is also detail and process oriented. Working with her was enjoyable and a great learning experience.
— Solomon Thimothy, Clickx